Structure:
1. Is relational-the more elements on a page, the more complex the structure.
2. Corrals large amounts of text.
3. Relational hierarchy causes some elements to be seen first, and others in descending order, by using contrasting typefaces, size and weights.
4. Mimics three dimensional space.
5. Ensures smooth flow
Alignment:
1. Unifies secondary and tertiary elements.
2. Leads the reader
3. Left and right justification reinforce traditional reading
4. Asymmetry may be better suited to modern reading
